“The Impossible Is Easier To Achieve Than The Ordinary” — Ken Kragen

impossible2This is going to be short, but very profound.

This past Saturday night I had the opportunity to chat with Ken Kragen (creator and organizer of “We are the World”, “Hands Across America”, and “NetAid” — just three of his long list of huge achievements).

What can we learn from one of the world’s greatest humanitarians  and how can we use that in our Network Marketing Business?

I asked Ken, “If you had to extract the secret sauce for your success in the Music Industry and make it generic enough to apply to any other business, what would it be?”

The answer is something Ken has stated publicly, but the logic behind it is simple, yet profound.

“The impossible is easier to achieve than the ordinary… because, when you strive for the impossible you will get tons of rallying and support behind you.

Nobody wants to contribute to the ordinary.”

What’s your biggest WHY?

Hint: It needs to be bigger than yourself.

What are your goals in MLM?

Do you have your sights set on a specific income goal, whether it be $300, $3,000, or $30,000 per month?

Surely you know that goal setting and the visioning process can only work when you focus on feeling and seeing the vision, in other words, not money but the feelings and things money can buy — You see yourself driving down Pacific Coast Highway in a Yellow Ferrari with the top down, feel the wind blowing, and can hear the engine roar.

It’s time to shift those off of your individual needs and wants to a much greater cause. Whatever that may be, you will have to find out for yourself.

Make the vision impossible. Yes, the ultimate result might be thousands of people joining your company and buying your products to achieve that end result, or it may simply be that the cause has nothing to do with your products and services, but your contribution to it and society will come from the money you make by going about your business.

Suppose you are in an MLM health and nutrition company. Instead of focusing on what you can achieve for yourself, focus on a world-wide movement that improves the lifestyle quality of millions of people, in specific ways (and envision them living this lifestyle).

Find a cause you truly resonate with. This is not an analytical process whereby you simply pick something and say I’m going to donate to it. I tried that and it won’t work  for creating a huge movement, but still contribute anyway. What you need in addition to the multiple donations you may make to charity is a one cause you can truly get behind. One that will rattle your cage enough to cause you to not only donate, but spread the word and promote. If the infrastructure for something like this does not exist, start the movement yourself.

You MUST feel it in your heart.

You MUST be moved to make a HUGE impact, even if you don’t see yourself right now as having the means or knowledge to do it.

You MUST think and feel without even considering what may be in it for you.

Don’t worry about how, that will come to you in a flash AFTER your heart is filled with the joy you will bring to the world through your gift.

It happened to me this past weekend on a level I can not describe.

In addition to a donation, I presented a marketing idea to the organizer (one that I would achieve no financial benefit from. No one would be introduced to who I am, what I do, or how they can use my products or services for themselves). This led to some brainstorming on break sessions and quickly grew to several ideas way beyond the simple concept it started with, or my capability to implement them. Later, the “How To” plan showed up in a flash. I can see how this can possibly benefit my business in the long run, but that was never a consideration. Through the whole process, the focus was on something much greater than myself.

Try it. Remove yourself from the visioning process. Sit in peace and solitude, focus on how your gifts and ideas can help others without you benefiting, and see what happens minutes, hours, days, and weeks afterward. Keep a journal with you and ink it while you think it, because this information from a higher power can come and go in a flash.


It was an honor and privilege to once again meet you. It is one thing to know about what you do and read about it, but to feel the passion behind your message and motivate others to go out and duplicate the process is something entirely different. Thank you again, for all you have done to shine a light on this world and your continued passion to deliver your message. See you again in March.

For everyone else, comment, share, learn more about Ken Kragen over here, and order a copy of  “Life Is A Contact Sport”.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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One thought on ““The Impossible Is Easier To Achieve Than The Ordinary” — Ken Kragen

  1. My first thought on reading this is that I keep thinking too small because I don’t want to set my goals so high that they aren’t achievable/possible. And I think this is true of me.

    But when I got to the end of the post I realized that I get so caught up in my own world that I forget about the importance of using my creativity to help others. I want to make more of a concerted effort to do that.

    Thanks for sharing this story.