Remember when you can spend $10,000 on a campaign and know right away whether or not it worked and what aspects to tweak?
Remember when the Guru’s of yesterday said,
Although not nearly as prevalent as it was over 15 years ago (mainly because very few people utilize direct mail to build their business) over 95% of the offers I do receive in the mail (I am on quite a few DM lists) are pure garbage. While I can’t teach you how to do this correctly in just one blog post, here are seven things
Against the advice of all Network Marketing Guru’s, in 1987 I launched a direct mail campaign to build the network marketing company I was promoting at the time.
It didn’t work, at least the first time around.
After several modifications and learning how to write effective sales copy, the campaign started to do well. At its peak, I was