John Carlton is the world’s foremost living authority on copywriting (if you include the departed, the top guy would be Sir Gary Halbert, who trained John) and at first, I was only going to give this four out of five stars. That decision would have been based on comparison to his own material, “Kick Ass Copywriting Secrets of a Marketing Rebel” which is a full-blown copywriting course.
In fairness to John, “The Entrepreneurs Guide To Getting Your Shit Together” steps outside the niche he knows and teaches so well and into the realm of just about any venture you may currently be involved in or thinking of tackling (so yes, this will help you in your Network Marketing business). So an appropriate comparison would be to other information on that subject, and if we’re going to go down that road, you won’t find these hard-hitting, close to home, valuable gems and stories anywhere else. On the copywriting side, you do get some of the gems presented in his other works, so that alone makes it worth the measly ten bucks.
John has a unique writing and teaching style unmatched by any other in the business. You will be forced to think properly. Million dollar ideas and their execution plan will get dumped out of your brain and on to paper.
What you don’t get are boring “do this, do that” commands. John paints a vivid picture of what, how, and why. His writing style will suck you in better than any novel, reality show or soap opera. Instead of a cliffhanger, you get valuable insight and real world experience that saves you grief and puts money in your pocket. Get ready for a thrill ride that will engage your brain like a roller coaster invokes visceral senses.
Who this book is not for:
Executives at Coke, Pepsi, General Motors, and companies or individuals with oodles of cash that are not interested in creating campaigns that require accountability and results that can be tracked.
If you need the old excuse of “I have to have this image/logo, it has to be seen over and over, I have to spend a gazillion dollars to accomplish this before I’ll get customers”, then sorry, John Carlton is not your guy and you will hate this book.
If you want to create a campaign for yourself (or get paid to do it for someone else) and need a third-party or excuse to assign failure to when it doesn’t work (instead of finding out what went wrong and fixing it), John is not your guy.
If you need to be spoken to “softly” and nudged along, John is not your guy either.
Who it is for:
Can you use a swift kick in the ass to get going?
Great, you’re going to love it.
Are you short a few million dollars (or would rather use that capital more effectively if you do have it) and could care less about wasting time waiting for the marketplace to find out who you are and then buy, or would you rather have a solid foundation, proven techniques and shortcuts to create money first? If so, this is for you.
Are you the type of person that already has ideas for a project (or have one going on now) but at the same time, every a-hole under the sun is telling you it won’t work, why you shouldn’t do it, or giving you techniques to do it that they haven’t done or would only work for a select few?
You need a guy like John Carlton in your corner who not only knows the possibilities, but knows how to get through to you so that you execute with precision.
This book is not just for folks in the copywriting industry. It’s for all entrepreneurs as the title implies.