The first five of ten commandments of MLM were posted last week over here. Here are the rest:
6. Thou Shalt not Blame your Company or your Upline
You and ONLY YOU are responsible for what happens in your business. If you have built solid skills over time and continue to improve yourself, your business will improve. Now I can hear you saying, “But Au contraire Mike, I promoted XYZ MLM company for 6 months and they went out of business (or got shut down)”.
Well, did you do your research first?
How long have they been around, and are they legal?
Did they simply close their doors or kill off their pay plan?
Yes, stuff happens, but if you are building your business on solid skills and not hype, people are following YOU and joining YOU not the company, so finding a new legitimate home and taking your group with you won’t be too terribly hard.
“But it is my sponsors fault. He promised me….”
And you believed him?
Look, Network Marketing requires real work, self-improvement, and skill building techniques. Only you can make that happen. If your sponsor sucks (and your opportunity is legitimate) seek help from those that are successful in Network Marketing, read books, go through material, but most important of all — take action! Go out and prospect and improve as you do.
7. Thou Shalt not Refrain from Building Real Relationships
See commandment 6. People are buying and trusting you. That is what sells and gets people signing on the dotted line to join. Pitch someone on hype without telling them what’s really involved and helping them to get started, and you’re going to end up with a revolving door.
8. Thou Shalt not be Complacent, nor One-Dimensional in your Marketing
It takes a macro-marketing approach to cover all areas of prospecting and follow-up in a Network Marketing business.
Some folks may only want to be contacted by phone.
Some may only want you to email them (yes, I have deaf people in my downline).
Some may only want you text.
Some may not even be online but can be found by direct mail.
Do you purposely leave your house with the intention of establishing new relationships with people that may lead to business? Get outside, it’s good for you! Go to Networking events outside of the MLM industry. Go hang out where your prospects and target market would hang out. The phone, email, and postal system are not the only tools for finding prospects — Your physical body would make a great addition to the list!
After a prospect has made it into your funnel, how are you following up?
You may not be successful with just one method, or tons of prospects may be slipping through the cracks.
Employ a macro-marketing approach for both finding prospects and follow-up to insure all bases are covered in your Network Marketing Business!
9. Thou Shalt not Prospect other MLMers Downlines
Not only is prospecting active Network Marketing distributors a royal pain in the ass (you have to go through thousands of names that have been bombarded before) it is unethical and will not work in the long run.
Let’s say you get lucky and after being on the receiving end of 6,287 people telling you to get lost or reaching disconnected numbers you finally get a heavy hitter who thinks the grass is greener on the other side.
He joins and moves his whole team with him, under you.
Now what happens?
The next new shiny object comes along and he’s gone, along with the whole team.
Your best investment in this business is in your existing reps and new reps you signup. Be a Leader, train them to be successful, and they will follow you.
10. Thou Shalt not Quit before You are Successful
It takes time to recruit and grow a huge downline in Network Marketing. In fact, it takes time to bust through one of the hardest barriers — getting a check for a mere $300. But once you do it, you’re on your way.
So what if you have to prospect 100 people to get five to signup, and so what if you need 15 signups to find someone who is as dedicated as you. The bottom line is that if you are persistent with your prospecting and improving your skills, you will be successful. Quit and you guarantee your success to be at 0%.
Let me ask you this.
If you had spent a half a million dollars for a Network Marketing Franchise would you give up so soon?
Of course not.
Luckily, MLM is in a land of extremely low entry barriers (which can be a curse that attractions the wrong prospects) BUT STILL requires the same dedication and learning that it would take to start any new business. Understand the second half of that equation very well.
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